About Us - Badger Australia

About Us


“At Badger Australia, we strive to provide a hassle-free supply of workwear, footwear, PPE and freezer-wear through WOW service to the Australasian industry.”

  • manufacturing top quality products
  • offering industry-leading warranties
  • free delivery and returns, Australia-wide. No minimum order. No questions asked.
  • 365 day return policy, we’ll pay the return postage.
  • a user-friendly, secure online ordering platform

Established in May 2003, we’re achieving rapid & consistent growth by applying our industry knowledge to challenge the prevailing status quos in the industry’s value propositions, and looking after the guys that do the hard work.

Badger welcome’s personal customer interaction, and would love to hear from you on 1300 305 275, or via live chat, email, Facebook or LinkedIn.


At Badger our core values are principles that guide, motivate and inspire us as we bring our mission to life. These core values are not what we do, but rather, they describe ‘how’ we do what we do. They are the very essence of Badger.

  1. Service with WOW; set unconventional industry standards.
  2. Passionate ownership; ‘above the line’ thinking, owning Badger’s mission.
  3. Evolve and embrace change; aspire to always get better at what we do through innovation and open-mindedness.
  4. Think of others; thinking humbly, putting the team, customers and suppliers first.
  5. Think lean; channel passion and determination for the mission to maximize execution with greater efficiency.

Some history.

Advance Safety is founded.

Now well over 15 years ago, 2003 marked the beginnings of Badger Australia. Ben Cox founded it after leaving the family business, and began touring the country-side, selling specialized safety gear out of a 6 x 4 trailer trading as Advance Safety. It was a hard slog, but Ben enjoyed the challenge every day brought forth, and he enjoyed the industry. Safety supplies was rewarding – it saved lives!

We begin battling the cold.

In 2010 we began stocking freezer clothing, gloves, boots and hats for the Australian cold storage industry. This was a massive development for the business, but a rewarding and enjoyable one. We still specialise in developing innovative products and solutions for the industry.

Badger Australia is born.

In 2015, following a management shift, Advance Safety underwent another significant development. We re-branded to ‘Badger Australia’, and began focusing our range to better suit our customers and ourselves. We vowed to serve our target industries better through more a more specialised, focused product range. This marked the beginning of our current era.

Today – the fastest growing workwear provider in Australia.